Web and Graphic Design

Fowrd Training

Forwrd Training is a gym in Madison, WI focusing on using their website to gain members, purchase products and subscriptions, and showcase online classes with both courses and instructor lead sessions.


Eric Jacobs


Graphic Design
Web Design

They came to us looking for a fresh look on their site to attract new members. In the middle of our design phase, COVID-19 hit. This made Forwrd Training look at how they could still work with their gym members while maintaining best practices for social distancing. We helped them create a website that includes online classes, live instructor lead training, and an option for individuals to purchase memberships and rent equipment to use at their homes.  

Website Features

Forwrd Trainings website is feature packed to help their current members and potential members gain all the information that they need to follow their programs and get fit. The features include e-commerce functionality, courses, access to written and live member only content, subscription based recurring payments, a blog, video content, among many other features that allow them to manage their gym while being online – all while being true to their brand and goals.


Robust Design

Responsive Design

E-Commerce Store

Subscription/Membership Setup

Creative Solutions

Responsive website design

Forwrd Training’s website is fully responsive, meaning it will work on any screen from a masive PC monitor to a tablet, all they way down to moblie device without loosing any functionality. 

Graphic Design

Forwrd Training already had a great branding in place. We worked off of their logo and color scheme to come up with a theme that fit thier personality and image with many of the graphic elements on the site created by us. 

Ongoing Support

After handing the keys over to the team at Forwrd Training, we have kept a great relationship and provide them with ongoing support for both their website and hosting.


“Eric at iPress has been great to work with for the development and evolution of the FORWRD Training website. The design Eric created has proven adaptable and flexible as our startup has evolved. Eric’s work was pivotal to getting our new virtual and online training systems integrated into the website when in-person operations were closed due to the ongoing public health crisis. Without his support it would have been much more difficult to make the transition. 

Through the whole development (and re-development) communication was timely and the work has been high quality. Eric was able to teach me how to make simple edits to my page and manage the back end for sales and subscriptions. In addition to the design and layout, Eric made sure the site used good SEO practices and helped me understand the best terms to use to optimize web search results. 

FORWRD is lucky to have such a good partner in our web development and we know Eric will be there if and when things change again to help us evolve.”

Joe Krebs
Co-Owner & Head of Development
FORWRD Training

See More of our work

Like what you see?
Let's work together!

Ready to start your project, looking for ideas, have no idea where to start, or even have any general questions about what we do and how we can help, please feel free to reach out and get the conversation started.