Graphic Design and Billboard Layout
Dells Lumberjack Show & Paul Bunyan’s Restaurant
Nothing says summer in Wisconsin like a trip to the Wisconsin Dells. When you get there, the choice is yours on the abundance of activities, entertainment, and restaurants to eat at.
Designer
Eric Jacobs
Categories
Graphic Design
Large Format Printing
With all of the businesses in the Wisconsin Dells area, it’s important to be in front of as many potential customers as you can. This is why signage and billboards are extremely nessicary. The Dells Lumber Jack Show and Paul Bunyan’s Restaurant came to us looking to come up with some interesting ways to get fans in the stands and hungry bellies in the restaurant.
Billboard Layout
Paul Bunyan’s Restaurant was looking for a creative way to get their restaurant customers to purchase tickets to their Lumberjack Show located next door. Together we came up with a program that incentivized their wait staff to offer discounted tickets to the show while they were dinning in the restaurant. This earned the waiter a stipend and helped fill the stands for the Lumberjack Show. The billboards we created helped spread the word about the program around town and was part of a robust website marketing program to allow tracking for the sales of tickets in the restaurant and from other aspects of the marketing plan we created for this campaign.
Business Signage
The Lumberjack Show needed to showcase what they are all about with eye catching visuals for Wisconsin Dells visitors to see when driving down HWY 13. We created a very large billboard type business signage with Northwoods style elements and an area that is cut out for the electronic sign that showcases the next shows and discounts available. Along the fencing we came up with 9 large format images that showcase the many events that guests can expect to see when visiting the show.
Large Format Printing
We provided support and final output files for printing of the billboards complete with substantial bleeds to make sure the pole pockets would fit. We worked directly with the printer of choice to ensure the project was completed properly, from begining to end.
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